＃就秒你＃

阿迪达斯201617赛季全新曼联主场队服全球队服发布仪式

2016年07月23日

上海

项目预热-微博

项目现场

运动品牌领导者阿迪达斯与世界最大足球俱乐部曼联日前携手推出了2016/17赛季全新主场队服! 这是第一次曼联在中国发布其标志性主场队服，曼联全队球员和教练整装亮相，与国内外众多媒体和粉丝的簇拥下，一起见证红魔就秒你。曼联新款主场队服发布仪式在上海浦东世纪公园的阿迪达斯夏练国度举行，这是阿迪达斯有史以来在中国举办的规模最大的体育庆祝活动。

Adidas and Manchester United (MUFC) debuted the new 2016/17 MUFC home kit! Being the first time MUFC launches its iconic home kit in China, the launch event was worthy of the occasion. The event displayed the entire MUFC team wearing the new attire, where numerous media, fans and VIP witnessed the grand occasion. The launch was held in Shanghai’s Century Park together with the inauguration of Adidas China’ Republic of Sports, the largest-scale sports activation the brand has ever held up to date.

本次发布会采用激动人心的中国红魔表演的形式，在音乐、艺术和花式足球中，曼联主帅何塞·穆里尼奥（Jose Mourinho）带领全队登上舞台展示新款主场队服。继队服展示之后，曼联球员进行了一系列的足球体验表演!

During the debut show, an exciting local adaptation of MUFC’s Red Devil was held with a modern terracotta warrior performance. Amidst complex audio visuals, performances and football activities, Jose Mourinho, head coach of MUFC led the team on stage to present the new home kit. Followed by a series of 3 fun challenges, the team showcased their skills and charisma!

在活动上，阿迪达斯设计师奥利弗·尼克利赫（Oliver Nicklisch）讲述了阿迪达斯新款曼联主场队的设计故事。阿迪达斯集团中国总经理高嘉礼（Colin Currie）也在现场表达了此次发布仪式对于阿迪达斯的重要意义。

Oliver Nicklisch, Senior Product Manager of Adidas Group shared the story behind the design of the new MUFC home kit, while Managing Director of Adidas Group Greater China, Colin Currie illustrated the significance of this event for the brand.

阿迪达斯第二日即移师北京，继续联手曼联球员给球迷们带来了一场意义非凡的“魔术表演”。每位每位球迷都在心愿卡上写下了自己的足球愿望并挂到了红魔许愿树上。曼联球员胡安•马塔（Juan Mata）、卢克‧肖 (Luke Shaw) 以及戴利•布林德（Daley Blind）通过卫星连线为幸运球迷实现了他们的愿望。同时，曼联球迷也为三位球星准备了具有特殊意义的礼物——写满球迷祝福的特别款战靴。

Adidas and MUFC arrived in Beijing the next day, bringing another extraordinary show for football fans. Encouraged to write their endeavors on wish cards and hang them onto the specially designed wishing tree, a few lucky fans were fortunate enough to have MUFC football players, Juan Mata, Luke Shaw and Daley Blind fulfill their wishes via live broadcast. In return, they received a heartfelt gift—football shoes signed and blessed by the best wishes of their fans .

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原文链接为：https://mp.weixin.qq.com/s/FUDGx59UEc71MZY6DJO54w